Latrice
Started: Childcare center owner, 0 followers
Grew to a 7-figure community, hosts a 600-person annual conference, and landed a fully sponsored top-ranked podcast for childcare owners.
For founders ready for the next level
The Iconic Brand
Offers™
Your business has grown. Your brand should look, sound and move like it.
Explore the OffersSTRATEGY • PRESENCE • AUTHORITY
Find Your Level
Choose your path
to iconic.
Compare the scope of each engagement, then explore the full details below.
| What’s included | Iconic Presence™$2,500One-timeView offer | Iconic Influence™CustomSignature offerView offer | Most comprehensiveIconic Takeover™$15,000Complete evolutionView offer | Fractional CMO$9,500/month · 6 monthsView offer |
|---|---|---|---|---|
| Brand audit & positioning | ||||
| Messaging & brand voice | ||||
| Visual brand direction | Brand refresh | Full evolution | Audit & direction | |
| Social media rebrand | — | |||
| Content templates & assets | 11 custom assets | Custom templates | Digital brand assets | — |
| Professional content day | — | Photo + video | Full campaign day | — |
| Website & funnel build | — | — | — | |
| Strategic roadmap | 30-day content | 30-day rollout | 90-day roadmap | Growth roadmap |
| Direct strategy access | 1 session | 2 sessions | Full strategy | 2 calls / month |
Iconic Presence™
$2,500One-time- Brand audit & positioning
- Messaging & brand voice
- Visual brand direction
- Social media rebrand
- Content templates & assets
- 11 custom assets
- Professional content day
- —
- Website & funnel build
- —
- Strategic roadmap
- 30-day content
- Direct strategy access
- 1 session
Iconic Influence™
CustomSignature offer- Brand audit & positioning
- Messaging & brand voice
- Visual brand direction
- Brand refresh
- Social media rebrand
- Content templates & assets
- Custom templates
- Professional content day
- Photo + video
- Website & funnel build
- —
- Strategic roadmap
- 30-day rollout
- Direct strategy access
- 2 sessions
Iconic Takeover™
$15,000Complete evolution- Brand audit & positioning
- Messaging & brand voice
- Visual brand direction
- Full evolution
- Social media rebrand
- Content templates & assets
- Digital brand assets
- Professional content day
- Full campaign day
- Website & funnel build
- Strategic roadmap
- 90-day roadmap
- Direct strategy access
- Full strategy
Fractional CMO
$9,500/month · 6 months- Brand audit & positioning
- Messaging & brand voice
- Visual brand direction
- Audit & direction
- Social media rebrand
- —
- Content templates & assets
- —
- Professional content day
- —
- Website & funnel build
- —
- Strategic roadmap
- Growth roadmap
- Direct strategy access
- 2 calls / month
Before You Choose
Questions,
answered.
How do I know which offer is right for me?
Iconic Presence™ is for an established business whose brand needs to catch up. Iconic Influence™ adds authority-building strategy and a professional content day. Iconic Takeover™ is the full brand, website, funnel, content, and campaign evolution for a major expansion or launch. The Fractional CMO engagement is best for a founder with a team who needs ongoing senior-level direction.
What deliverables are included?
Every offer includes strategic brand work, with the exact scope shown in the comparison and detailed sections. Depending on the offer, deliverables can include positioning, messaging, visual direction, social templates, professional photography and video, website and funnel work, campaign assets, and a rollout roadmap.
What is the timeline for each engagement?
The deliverables include either a 30-day content or rollout direction for Iconic Presence™ and Iconic Influence™, and a 90-day brand and campaign roadmap for Iconic Takeover™. The Fractional CMO engagement is a six-month contract with two dedicated strategy calls each month. Your specific production schedule is confirmed when your engagement begins.
How does pricing work?
Iconic Presence™ is $2,500, Iconic Takeover™ is $15,000, and the Fractional CMO engagement is $9,500 per month for six months. Use the checkout button for a fixed-price offer or book a call to discuss the Fractional CMO engagement. Iconic Influence™ pricing is provided through its checkout link.
What happens during a content day?
The Iconic Influence™ content day includes creative direction, moodboard and wardrobe direction, professional photography and videography, edited photos and short-form videos, and behind-the-scenes content. Iconic Takeover™ expands this into a complete campaign content day with location direction, a shot list, and a raw asset gallery.
01
The Icing Agency Signature Offer
Iconic Presence™
$2,500
Look like the level you’re operating at.
Built for the founder whose business has grown, but her brand hasn’t fully caught up.
Your Positioning
- Iconic Brand Audit
- Positioning Refresh
- Core Brand Message
- Brand Voice + Messaging Direction
Your Presence
- Visual Brand Direction
- Social Media Rebrand
- 3 Custom Feed Templates
- 3 Custom Story Templates
- 5 Instagram Highlight Covers
- Instagram Bio Optimization
Your Content Direction
- Content Pillars
- 30 Day Content Direction
- 1 Brand Strategy Session
Outcome: A clearer, more premium and recognizable brand presence that finally matches the business she has built.
Claim Your Offer02
The Icing Agency Signature Offer
Iconic Influence™
Become the obvious choice.
Built for the founder who has the expertise and business, but needs the content, authority and visibility to become more known.
Your Authority
- Iconic Brand Audit
- Brand Strategy + Positioning
- Messaging + Brand Voice
- Offer Positioning
- Content Pillars + Content Strategy
Your Presence
- Visual Brand Refresh
- Social Media Rebrand
- Custom Social Media Templates
Your In House Icing Content Day
- Campaign Creative Direction
- Moodboard + Wardrobe Direction
- Professional Photography
- Professional Videography
- Edited Brand Photos
- Edited Short Form Videos
- Behind the Scenes Content
Your Rollout
- 30 Day Brand Rollout Strategy
- Content Direction
- 2 Brand Strategy Sessions
Outcome: A founder who isn't just well branded, but has the positioning and content assets to become known, trusted and sought after.
Claim Your Offer03
The Icing Agency Signature Offer
Iconic Takeover™
$15,000
Build the brand that can carry the bigger vision.
This is for the founder entering a major expansion, launch, new era or larger market who needs more than a rebrand.
The Brand Strategy
- Comprehensive Brand Audit
- Brand Strategy + Positioning
- Audience + Market Positioning
- Messaging + Brand Voice
- Offer Architecture
- Customer Journey
- Revenue + Expansion Opportunities
- 90 Day Brand Roadmap
The Brand World
- Full Visual Brand Evolution
- Brand Identity System
- Social Media Rebrand
- Digital Brand Assets
- Campaign Visual Direction
The Digital Ecosystem
- Website Strategy
- Website Design or Redesign
- Lead Capture Strategy
- Funnel Strategy + Build
- Conversion Journey
The Iconic Content Day
- Full Campaign Concept
- Creative Direction
- Moodboard
- Wardrobe + Location Direction
- Professional Photography
- Professional Videography
- Edited Brand Photography
- Edited Short Form Content
- Behind the Scenes Content
- Raw Asset Gallery
- Campaign Shot List
The Takeover Campaign
- 90 Day Rollout Strategy
- Campaign Creative Direction
- Social Campaign Direction
- Email Campaign Direction
- Launch Assets
- Visibility Strategy
- Partnership Positioning
- PR + Media Positioning
Fractional CMO Engagement
The Iconic Brand
Architect
Two strategy calls. One clear direction.
$9,500/mo
Book a Call2 / MonthStrategy Calls
Founder-LedDirection
9-Figure BrandBuilt
6 MonthsContract
Traditional Full-Time CMO
$250K–$400K+ salary plus benefits
6–9 months to get up to speed
Equity, PTO, and health insurance overhead
Generalist skill set, learning on your dime
Corporate mindset, not founder instincts
Hard to exit when the fit isn't right
The Iconic Brand Architect
$9,500/month, that's it
Strategic clarity from the very first call
Zero overhead, zero HR headaches
Proven at the highest level, 9-figure brand built
Founder who thinks like you, moves like you
6 month contract
✦ What’s Included
Focused direction.
Forward movement.
Two high-impact strategy sessions per month, structured, focused, built to move the brand forward.
✦2 dedicated strategy calls per month, deep-dive, not surface-level
✦Full audit of brand positioning, messaging & visual identity
✦Campaign direction, launch strategy & community growth roadmap
✦Influencer, partnership, and activation strategy
✦Direct access to a mind that built a 9-figure brand
✦Clear direction your team can finally execute on
No benefits overheadNo equity dilutionNo 12-month onboardingStarts immediately
Client Results
I don’t just advise.
I architect outcomes.
Belinda
Started: An idea for a book
Became a bestselling author, launched a thriving community, and filled every seat at a sold-out retreat and full book tour.
Elena Cardone
Started: Needed a full visual strategy
Complete visual identity overhaul, high-impact product launches, engaged community, and a full conference series.
Mike · Sprayground
Started: Wanted more retail presence
Expanded retail floor space, high-profile influencer collaborations, and in-person activations deepening cultural relevance.
You don't need more team members. You need someone who can finally see the whole board, and tell your team exactly where to move.
— The Icing Agency